INSIGHT
Vienna is more than just the waltz and the opera. It’s young, fresh and vibrant. Let’s bring a taste of the new Vienna to Montreal. Vienna is more than just the waltz and the opera. It’s young, fresh and vibrant. Let’s bring a taste of the new Vienna to Montreal.
THE EXPERIENCE
Fresh Vienna – a two-day pop-up at the Complex Desjardins that gave the city of Montreal a taste of what Vienna has to offer. Fresh and modern branding was created inspired by Viennese culture, architecture, food and landmarks. Inspired by Vienna Naschmarkt, key elements included market-style striped awning, al fresco seating and spring flowers displayed in rustic paper, crates and buckets.
