nike /// 2022 World CUp retail Experience

After 36 years, the Canadian Men’s National Team brought Canada back to football’s grandest stage. To support and celebrate Team Canada at the World Cup, Momentum built an interactive retail exhibit that celebrated the team journey to the 2022 World Cup. The exhibit featured the stories of seven gifted Nike athletics who scored 15 goals in the qualifying rounds of the World Cup and an interactive 180-degree photo booth to engage consumers at Nike's flagship store in Yorkdale Mall, Toronto.