In 2018 Mastercard partnered with Cirque de Soleil as the official partner of touring shows in Canada. We developed a Priceless experience for VIPs and Mastercard cardholders in the Mastercard VIP Lounge at Cirque de Soleil’s touring show Alegria in Toronto and Montreal. Our face-mapping experience gave cardholders a chance to digitally transform themselves into performers from the show through  projection mapping and facial tracking technology. Customers walked away with a 30 second edited clip that they could instantly share with their friends and family.