5 Gum challenged us to create an experience that will help establish their brand amongst gamers. So we gave consumers a true Gears 5 experience with a 5 Gum 3rd person experience in IRL.
Taking inspiration from the backdrop of Gears 5, the space was themed around a post-apocalyptic convenience store. Players geared up with the VR equipment and explored the space, searching for hidden 5 Gum packs.
AToMiC Awards (2020) / Silver / Immersive Reality
The One Show (2020) / Shortlist / VR/MR/MR